About

There is usually more than one truth that can be drawn from any set of facts.  Which one we choose to communicate and act on may be critically important.   Selecting a particular truth can alter our world view, and that of those around us.  It can shape our reality, with dramatic consequences.

Hector Macdonald is a strategy and communications consultant and bestselling author.  He has advised the leaders of some of the world’s top corporations, as well as several agencies of the British government.  He is currently researching a book about the use of competing truths to drive specific agendas in business, politics and a range of other fields.

Shaping Reality is both a record of some of that research and an invitation to anyone who has experienced the selective use of competing truths to contribute examples.

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