How advertising shapes reality

Advertisements are powerful truths. They tell us what is desirable, what is acceptable… what is normal. The stories and characters they depict are of course usually fictional, but they would not have the commercial impact they do if we did not accept their cultural messages as truths of a sort.

This creative video considers how reality might be different if the ads were different. A neat thought experiment in multiple truths and their far-reaching consequences.

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